JINS EYE Frame

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CLIENT

JINS, Wesley Chan

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BACKGROUND
JINS has collaborated with Wesley Chan, a well-known icon amongst in the young Asian-American community and one of the co-founders of Wong Fu Productions, to create and design a unique rendition of JINS SWITCH (magnetic clip-on sunglasses).

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OBJECTIVE

Collaborate, design, and produce supporting materials to market and showcase EYE Frame, Wesley Chan’s limited JINS eyewear design. Visual merchandising design is needed to properly display the product in stores. A landing page design is need to show product online. Packaging materials is also needed to bring the same experience post-purchase.

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APPROACH

Taking key directions and collaborating with Wes in the process showed his passion with the creation of his EYE Frame. He appreciated rawness and had minimalist approach to his design. Techwear was also one of his key inspirations. Knowing his style and approach with design, we’ve focused our efforts to reflect his vision in all forms media (In-store Experience, Online Landing Page, EYE Frame Launch Event, Social Media & Email Marketing).

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CONTRIBUTIONS

Creative Direction & Art Direction:
Wesley Chan

Marketing and Product Direction:
Ryosuke Kimura (JINS US)
Kathleen Murillo (JINS US)

Print and Visual Design:
Michael Javier (JINS US)

Event Photography:
Michael Javier (JINS US)

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LINKS

EYE Frame Landing Page
EYE Frame Launch Event
Wong Fu Productions
More Wong Fu
Wesley Chan

EYE Frame Collection captured in store