Simplify the shopping experience for first time users by reducing the number of elements presented at homepage. Maintain the familiar function of the old design to not confuse nor present an out-of-brand message to existing customers.
While all collection images on the homepage grid were crafted beautifully, the homepage looked too busy and presented an overwhelming shopping experience for new customers. The new approach was to keep the homepage simple while presenting JINS’ new featured products, new collaborations and core products. With the ample amount of white space, the user is guided to the key parts of the page: product, what the product is about, and a call-to-action. Finally, the homepage has seen faster load times due to less images loading and better click-through as the amount of elements have been reduced.
Responsive Layout Design:
Development (HTML & CSS):
JINS US Marketing Asset
JINS Japan Asset