Refresh store signage and product displays based to follow new design language. All materials needs to be cohesive. Images, colors, and font selection are outdated and needs to be updated.
The previous JINS Branding guideline utilized really bold typography that worked for Japanese writing system. However, this approach did not work for the US Market and typesetting in English. JINS US has created a different design direction to have more familiarity with the US audience. New infographics and layout were created to match this new design language.
Layout Design & Icons:
JINS US Marketing Asset